--- title: "Story : Coca-Cola® Peninsula Beverages (South Africa)" image: https://lmibelux.com/hubfs/M-PenBev-Logo-2.png --- [Skip to content](https://lmibelux.com/story-coca-cola-peninsula-beverages-south-africa#main-content) [![BeLux logo](https://lmibelux.com/hs-fs/hubfs/BeLux%20logo.png?width=1280&height=720&name=BeLux%20logo.png)Homepage](https://lmibelux.com/?hsLang=en) - [Home](https://lmibelux.com?hsLang=en) - [Your leadership project](https://lmibelux.com/your-leadership-project?hsLang=en) - [Do something about it](https://lmibelux.com/do-something?hsLang=en) - [Online workshop](https://lmibelux.com/foundations-of-success-online-workshops?hsLang=en) - [Discovery program](https://lmibelux.com/program-showcase-registration?hsLang=en) - [Request a meeting](https://lmibelux.com/request-a-meeting?hsLang=en) - [Testimonies](https://lmibelux.com/our-customers-talk?hsLang=en) - [Coca Cola Peninsula Beverages (South Africa)](https://lmibelux.com/story-coca-cola-peninsula-beverages-south-africa) - [Crown National (South Africa)](https://lmibelux.com/story-crown-national-south-africa?hsLang=en) - [Amurrio Ferrocarril y Euipos (Spain)](https://lmibelux.com/story-amurrio-ferrocarril-y-equipos-spain?hsLang=en) - [Instalcom (UK)](https://lmibelux.com/story-instalcom-uk?hsLang=en) - [Schwing Stetter (India)](https://lmibelux.com/story-schwing-stetter?hsLang=en) - [Articles](https://lmibelux.com/lmibelux-blog?hsLang=en) - [The manager who communicates a lot, but is obviously not heard](https://lmibelux.com/lmibelux-blog/the-manager-who-communicates-a-lot-but-is-obviously-not-heard?hsLang=en) - [Promoted to manager... But no one's following](https://lmibelux.com/lmibelux-blog/propromoted-to-manager-but-no-ones-following?hsLang=en) - [Distraction & misalignment : the art of keeping your focus](https://lmibelux.com/lmibelux-blog/distraction-misalignment-the-art-of-keeping-focus-on-your-mission?hsLang=en) - [Why new managers still do the work themselves](https://lmibelux.com/lmibelux-blog/delegation-failure-why-new-managers-still-do-the-work-themselves?hsLang=en) - [We struggle with Gen Z](https://lmibelux.com/lmibelux-blog/when-managers-say-we-struggle-with-gen-z-youd-better-listen?hsLang=en) English Select a language ✕ - [Français](https://lmibelux.com/fr/story-coca-cola-peninsula-beverages-south-africa) - [English](https://lmibelux.com/story-coca-cola-peninsula-beverages-south-africa) [Contact us](https://lmibelux.com/?hsLang=en#contact) - [Home](https://lmibelux.com?hsLang=en) - [Your leadership project](https://lmibelux.com/your-leadership-project?hsLang=en) - [Do something about it](https://lmibelux.com/do-something?hsLang=en) - [Online workshop](https://lmibelux.com/foundations-of-success-online-workshops?hsLang=en) - [Discovery program](https://lmibelux.com/program-showcase-registration?hsLang=en) - [Request a meeting](https://lmibelux.com/request-a-meeting?hsLang=en) - [Testimonies](https://lmibelux.com/our-customers-talk?hsLang=en) - [Coca Cola Peninsula Beverages (South Africa)](https://lmibelux.com/story-coca-cola-peninsula-beverages-south-africa) - [Crown National (South Africa)](https://lmibelux.com/story-crown-national-south-africa?hsLang=en) - [Amurrio Ferrocarril y Euipos (Spain)](https://lmibelux.com/story-amurrio-ferrocarril-y-equipos-spain?hsLang=en) - [Instalcom (UK)](https://lmibelux.com/story-instalcom-uk?hsLang=en) - [Schwing Stetter (India)](https://lmibelux.com/story-schwing-stetter?hsLang=en) - [Articles](https://lmibelux.com/lmibelux-blog?hsLang=en) - [The manager who communicates a lot, but is obviously not heard](https://lmibelux.com/lmibelux-blog/the-manager-who-communicates-a-lot-but-is-obviously-not-heard?hsLang=en) - [Promoted to manager... But no one's following](https://lmibelux.com/lmibelux-blog/propromoted-to-manager-but-no-ones-following?hsLang=en) - [Distraction & misalignment : the art of keeping your focus](https://lmibelux.com/lmibelux-blog/distraction-misalignment-the-art-of-keeping-focus-on-your-mission?hsLang=en) - [Why new managers still do the work themselves](https://lmibelux.com/lmibelux-blog/delegation-failure-why-new-managers-still-do-the-work-themselves?hsLang=en) - [We struggle with Gen Z](https://lmibelux.com/lmibelux-blog/when-managers-say-we-struggle-with-gen-z-youd-better-listen?hsLang=en) [Contact us](https://lmibelux.com/?hsLang=en#contact) English Select a language - [Français](https://lmibelux.com/fr/story-coca-cola-peninsula-beverages-south-africa) - [English](https://lmibelux.com/story-coca-cola-peninsula-beverages-south-africa) # Unlocking Potential at Scale: Coca-Cola® Peninsula Beverages and LMI® ![M-PenBev-Logo-2](https://lmibelux.com/hs-fs/hubfs/M-PenBev-Logo-2.png?width=400&height=118&name=M-PenBev-Logo-2.png "M-PenBev-Logo-2") ** LMI & CCPB, a cooperation that delivers !** For **Coca-Cola Peninsula Beverages (CCPB)** in Cape Town, developing talent has always been a cornerstone of growth. Since its first plant opened in 1940, the company has expanded into a leading operation with more than 1,350 employees, nine distribution centers, and over 17 beverage brands. Yet even with this success, CCPB saw the need to invest in people to drive performance and long-term capability. That’s why in 2012, CCPB began its partnership with **Leadership Management International (LMI®)**. What started as a pilot program in the HR team quickly expanded into executive coaching, sales leadership development, and organization-wide programs. The results have been clear: - **Business growth**: Sales in physical cases have grown **14.7% since beginning with LMI®**. - **Simplified focus**: As Strategic Director Victor Poole explained, the LMI® courses helped “remove the noise around challenges and focus on the core activities… creating the environment for people to be the best they can be.” - **Stronger leadership pipeline**: Employees at every level—from general managers to new sales managers—have gained tools for time management, personal leadership, and motivational leadership, strengthening CCPB’s succession planning. The impact goes well beyond numbers. Testimonials from across the company reflect powerful personal transformations: - *“This program has… enriched my life and everyone who forms a part of it both in my personal and professional capacity.”* — *Shaun Cupido* - *“It highlighted massive time wasting activities… now I’m achieving great results as one of the top teams in sales and activation scores.”* — *Anthony Samsam* - *“The largest personal growth I have made is confidence in my own abilities. I now believe in myself as the right person for my role and future roles.”* — *Jocelyn Davis* Through consistent investment in leadership development, CCPB has created **capability without increasing headcount**—optimizing talent, boosting morale, and ensuring sustainable growth for the future. When leadership development is embedded across all levels of a business, the result is stronger performance, more engaged teams, and measurable business results. Read the full story [here](https://lmibelux.com/hubfs/FINAL_LMI_client_Coca-Cola_Beverage_Company%20(003).pdf?hsLang=en).  [![](https://lmibelux.com/hs-fs/hubfs/BeLux%20logo-1.png?width=1280&height=720&name=BeLux%20logo-1.png)](https://lmibelux.com/?hsLang=en) - [Services](https://lmibelux.com/do-something?hsLang=en) - [About](https://lmibelux.com?hsLang=en#about) --- Privacy Policy · Legal · © 2025 LMI BeLux. All rights reserved.